If you’re not exactly sure where to start on improving your website, I have the answer for you: you should start with data. And the… Read More »Digital Marketing Metrics And Analytics | Build A Better Website With Data!
If you’re confused about who your target audience is, you’re probably not marketing to them well enough because you’re not speaking their language. It really… Read More »Ideal Customer Avatar – Design Your Perfect Customer (Easy!)
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This article is also a BRAND NEW YouTube video, so if you prefer it in that form, check it out here By now you know… Read More »Marketing Funnel Automation - Make Sales While You Sleep!
Developing a marketing plan can seem like a daunting task. There are so many things that need to be taken into consideration, even for well-established… Read More »Marketing Plans: The Definitive Guide To Analysis (Part 1)
By now, it’s well established how you should go about tracking all your digital marketing campaigns. From UTM codes to Google Tag Manager, digital campaign… Read More »Tracking Real-World Campaigns: A How-To Guide
Email just got a seriously overdue facelift. Google announced that on July 2, Gmail will start supporting dynamic email! This is the most important thing… Read More »Dynamic Email Is A Marketing Game Changer. Here’s Why
Trust has become a pretty sensitive topic in the press. It’s in everything we see and do, from your accountant to the online platforms you… Read More »Building Trust In Your Brand: How To Win People Over
On Monday, Apple unveiled a lot of super cool things. From an incredible new Mac Pro to iPadOS, the hits just seem to keep coming… Read More »Sign In With Apple Is A Genius Marketing Move. Here’s Why.
The longer I work as a marketing consultant, the more shocked I am at unprofessional business owners. You might think I would get over it… Read More »Your Business Is Failing Because You’re Unprofessional