Customer Complaint Marketing – How To Turn Detractors Into Promoters // Customers complain. It happens, and it’s part of business. You’ll never please everybody, but the more people you can turn into promoters of your brand – the more successful your business will be. So that’s what we’re in for today! Going through this process and improving your customer complaint process. Ready? Let’s do it!
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Article on negative versus positive emotions: https://www.nytimes.com/2012/03/24/your-money/why-people-remember-negative-events-more-than-positive-ones.html
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