Dark Social Media Tracking Tutorial – How To Track The Untrackable Online

Dark Social Media Tracking Tutorial – How To Track The Untrackable Online // Dark social media tracking is inherently difficult. So much of what happens online is simply not something social analytics can account for. Social media marketing inherently includes dark data analytics to really account for everything that’s happening. But how can you get customer data without any social media insight or social media analytics possible to gain from the platforms? That’s where dark social media tracking comes into play. Customer analytics are possible when you start working on dark social tracking. So in this dark social media marketing video, I’m going to give you dark social media examples that will provide you customer insight for your dark social marketing efforts. Ready? Let’s go!

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Resources Mentioned:
Hotjar: https://www.hotjar.com
Referral Candy: http://refcandy.refr.cc/trent1
The WSJ Article: https://www.wsj.com/articles/apple-faces-antitrust-complaint-in-france-over-privacy-changes-in-iphones-11603893625
Business Wars’ Casper Link: https://www.casper.com/bw
Business Wars podcast: https://wondery.com/shows/business-wars/

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