How Color Psychology In Marketing Can MAKE OR BREAK Your Business

How Color Psychology In Marketing Can MAKE OR BREAK Your Business // Color psychology isn’t just about branding. Digital marketing must consider color schemes, color palettes, and color science in general if we want to truly understand how to take your business and its graphic design to the next level. Color psychology in marketing isn’t just about color meanings, color nuances, or color harmonies. It’s about how marketing colors, and how to choose colors, comes down to emotion. Brand color meaning changes depending on where you are in the world. So the question of how to pick the right brand colors, the psychology of color in marketing and branding, and what colors mean in marketing comes down to other things that we’re going to dive into now. So if you’re ready to learn about marketing color psychology, then let’s go!

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Resources Mentioned:
Horror movie post example: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.amazon.com%2FHorror-Dracula-POSTER-Movie-Inches%2Fdp%2FB00KK6EU78&psig=AOvVaw3YydfjcXE1fd2UQuyrnLuG&ust=1619690794801000&source=images&cd=vfe&ved=0CAsQjhxqFwoTCMCC4MbYoPACFQAAAAAdAAAAABAY
Light blue Pepsi machine example: https://i.pinimg.com/originals/d6/4f/49/d64f49cce428735633e3648341dfc70f.jpg
Dark blue Pepsi machine example: https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.es%2Fpin%2F363102788677150146%2F&psig=AOvVaw30MEpD0B9EUmoN3MSzxqnl&ust=1619694520175000&source=images&cd=vfe&ved=0CAoQjRxqFwoTCODbzLjmoPACFQAAAAAdAAAAABAN
Cultural color map: http://www.six-degrees.com/pdf/International-Color-Symbolism-Chart.pdf
Color picker: https://paletton.com/#uid=33L0p0kpEtJfSEYkZvZt-pbvUjZ

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#marketingpsychology #colorpsychology #colorpsychologyinmarketing #trentkennelly