How Money Back Guarantees And The Endowment Effect Make You Spend More

How Money Back Guarantees And The Endowment Effect Make You Spend More // Humans online are like Guinea Pigs. We’re jumpy at even the SLIGHTEST HINT of being sold to. We get any sense we’re about to spend money and, unless we’re totally comfortable, we’ll be running and squeaking the whole way back to our little caves. But that’s why a money back guarantee can help customers feel more comfortable buying from you. And that’s why we’re diving in deep on this topic today! Ready? Let’s do it!

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Resources:
ActiveCampaign: https://www.activecampaign.com/?_r=9UWS8F7C
Mailchimp: https://mailchimp.com/pricing/free-details/
Shopify: https://www.shopify.com/
Warby Parker: https://www.warbyparker.com/home-try-on
Casper: https://casper.com/trial/
Zappos: https://www.zappos.com/

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