If you want to know my your site isn’t converting, engagement is a GREAT place to start!
Google just brought Analytics up to date and changed the focus of the platform from SESSIONS to ENGAGEMENT.
What does that mean for you?
It means you should care more about how people are using your site, and not just whether they’re going from page to page.
Activity is the new sessions, and you need to be able to track yours.
#shorts #marketing #marketingstrategy