What The Starbucks Pumpkin Spice Latte Can Teach Us About Marketing

What The Starbucks Pumpkin Spice Latte Can Teach Us About Marketing // The Pumpkin Spice Latte / PSL is SO popular. But what made it that way? I guarantee it isn’t JUST that it tastes great. Getting people pumped about this product comes down to a genius marketing campaign as well. And we’re gonna talk about all the elements that went in to it. Starting now.

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Resources Mentioned:
Starbucks Pumpkin Spice Latte: https://athome.starbucks.com/recipe/pumpkin-spice-latte/
McDonald’s Filet-O-Fish: https://www.mcdonalds.com/us/en-us/product/filet-o-fish.html
Ben Claremont’s Instagram: https://www.instagram.com/benclaremont/
PSL press release: https://metro.co.uk/2021/08/30/starbucks-announces-uk-pumpkin-spice-latte-return-date-15177023/

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